Vodafone introduces
B2B ad model
Vodafone has introduced a business-to-business mobile advertising service in the Netherlands. The carrier said it will start with a proposition for two segments in the enterprise market-insurance resellers and pharmacists.
Mobile users will be targeted with content and ads on their phone. In cooperation with Dutch company I-Wood and Dutch Insurance Network, Vodafone will provide the two target groups with a handset, tariff offer and access to specific information.
Vodafone Netherlands plans to extend this model to other target groups. Jeroen Hoencamp, director of Vodafone’s Enterprise Business unit said: “We think advertising and mobile phones are a winning combination. Both advertisers and customers benefit from new services like this.”
