DoCoMo makes
DoCoMo makes
Fast food mobile
Japanese consumers will soon be able to pay for a Big Mac and fries using their mobile handset. Leading Japanese operator NTT DoCoMo has struck a deal with fast food giant McDonald’s that will see the establishment of a joint venture company to plan and manage e-marketing promotions to the restaurant chain’s planned membership club.
The move will be timed to coincide with the introduction of DoCoMo’s iD platform for mobile phone-based credit cards and ToruCa information-capture service at McDonald’s stores.
From October 2007, mobile services for iD credit card payments and ToruCa information-capture will be introduced in McDonald’s stores throughout
